Trends and strategies on the agricultural machine market in 2025 (Part II)

► The following text belongs to him Curcă Costantinthe representative Horses In Romania, where the specialist identifies some of the trends existing on the agriculture market in our country in 2025.

The need for digitization

It is more and more obvious that you want transparent to the agricultural process. We should think of those who buy products. Let's say that, for example, a bird breeder buys cereals, at some point, from an agricultural producer and wants to follow the technological flow and all the processes that led to that finished product, respectively corn.

And then clearly, including sowing systems, he must benefit from this system, as for us Horsch Connect, an integrated system that supervises and provides real information that we detach absolutely any activity that we carry out with that sowing (time, working speed, quantity of fertilizers used for sowing). It's like a double control. This should be the purpose of the digitization of which everyone is talking about.

The buyer can access, based on real information, the entire production process, to be guaranteed. Because when you go to Lidl and buy a meat that the organic writes, you want to be sure. And that manufacturer must first be interested in this. It is his obligation to worry about to have the guarantee that the product you pay is as he says.

The entire production process can therefore be verified, from the moment I developed the earth, I sowed – all the crossings, all the substances used. You want, through this digitization, they will benefit from differentiated prices, farmers who make the right, recycled things, who take care of the environment, farmers who try to integrate nitrogen and fertilizing sources and other organic sources, such as green crops.

Because, at some point, it will also have to be a differentiation on the market.

Connectivity

Horsch Connect It is a digitization function, available for all machines that have a computer or an operating system, i.e. sowing, appliances and cars -propulsive, logistical machines, such as horsch shuttle, water basins and fertilizers /seeds trailers.

For Romanian farmers Horsch Connect is mainly attractive for the machine monitoring system. Basically, as owner, you can monitor the equipment on your mobile phone, set alarms, if the speed is too high, too low, etc. Any problem or any error encountered by the operator during the work will be immediately informed, remotely. Of course, this is the case of Romanian farmers who cultivate large areas of land, where control, monitoring are more difficult to perform.

At 2025 level there are already Horsch 12-13 connection units sold in different combinations. Horsch Connect is present on all the sowers of the Horsch master of 12 m up. In the SV or SX models, it is included in the standard equipment.

Agricultural management

The reason why, although they have intelligent technologies but do not use them, it is ignorance. Farmers should be explained very well what benefits to digitization. To be easy to use, a system must be intuitive and bring immediate results. This part of «digitization», such as chasing and issuing maps, involves other background activities. There must also be a management system, a software, to process the data, to integrate all the processes on the farm. In addition to the supervision with which you do absolutely nothing Horsch ConnectIf not linked to agricultural management software, programs that begin to appear and are used on a large scale.

If 7-8 years ago the GPS has been a dream for farmers, I notice that the trend is, in the last 2-3 years to deliver 50-60% of the sowers without markers, why is there no doubt «Do you have GPS?» to a tractor greater than 180 HP. Farmers have already understood that the use of GPS offers extraordinary advantages, from the moment of sowing, to the harvest. In the future, certainly, all these digitization processes will be integrated into the software and management programs of farms that will bring the total transparency of the entire agricultural process.

Environmental protection

Most farmers have developed companies in agriculture to leave children, future generations. Therefore, they should all be flexible and to think that the main production factor is the soil and, consequently, pay more attention to future generations to benefit from its fruits, especially in the conditions in which, at European level, you want to implement the objectives. Green dealTO.

Even environmental protection specialists have noticed that agriculture is not only an element that produces pollution, but it is also the element that could reduce it through all these processes of seizure of carbon dioxide in the atmosphere, at the level of plants. It is a reversible process, it occurs from year to year and can have extraordinarily advantageous effects on the environment, first of all.